Kaspersky Unveils new Partnership with Infinigate
Cybersecurity expert Kaspersky has unveiled a new partnership with security VAD Infinigate for the British market. The partnership is another milestone for Kaspersky as it evolves its channel operations to add value to, and empower, its partners.
Kaspersky is today announcing its new partnership with technology solutions distributor Infinigate, in a move that will enable the cybersecurity expert to offer value-added services to the service providers, resellers and end users Infinigate works with.
The partnership is in line with Kaspersky's evolution as a vendor that not only sells cybersecurity solutions, but also provides partners with a complete customer journey when working with them. Kaspersky also aims to empower its partners by enhancing the cybersecurity measures it offers through its expert advice and insight.
Kaspersky has chosen to partner with Infinigate as it, too, places an emphasis on providing value-added services. Partnering with Kaspersky will enable Infinigate to offer a complete cybersecurity portfolio to its partners, including extensive technologies and services.
Andy Bogdan, appointed head of Kaspersky's UK channel last year, said: "we are really keen to evolve how Kaspersky operates in the channel. Distribution is evolving, and those that do not adapt to the market needs will struggle. That is why Infinigate was such an attractive prospect for us: it shares the same ethos as Kaspersky through innovative technologies, with a focus on empowering service providers whilst delivering excellent customer service. It is important that our partners share the values and aspirations that we do. Traditionally, vendors just sell products or services, but at Kaspersky we want to lead the way in providing education and assistance to all the resellers, distributors and end users that we work with. Infinigate will help us do just that."
To provide value-added services, Infinigate has created a full go-to-market package for aspiring and existing service providers that includes training, business development, contract creation and lead-generation activity, as well as pre-sales and technical support. This package will enable its partners to deliver reliable solutions to their customers.
Murray Pearce, managing director of Infinigate, said: "Infinigate has selected Kaspersky as a strategic partner due to its credibility among experienced cybersecurity professionals and analysts. Kaspersky provides deep security services for organisations such as Interpol and is recognised for providing technical excellence, with the leading edge in machine learning, cloud security and threat intelligence technologies. As a result of this partnership, we will have access to a wealth of cybersecurity and partnering expertise that our partners can leverage, particularly in empowering service providers and assisting their enablement journey. This will help their clients grow their businesses - as well as boosting their own bottom lines too."