Gaming specialist Koch Media has announced that all Koch Media companies worldwide are renamed PLAION. The new name is accompanied by a complete rebranding of the company.
Klemens Kundratitz, co-founder and CEO of PLAION, said: "over the past 28 years we have built a strong company in which we have partnered with many of the industry's leading players. By joining the Embracer Group in 2018, our growth has accelerated and we continue to diversify. To reflect the evolution of our company, in terms of content but also geographically as we expand across the world, we have chosen this new name so that it perfectly embodies who we are and the journey we have taken."
At the same time, the new logo was revealed. It features the interactive 'Play' button, as well as the letter 'P', illustrating the first letter of the new name. It also features a ribbon, a symbol of the connection and bond we have as PLAION, the leader in the digital entertainment ecosystem.
"Our new name allows us to leverage our rich history as a publishing partner, but also our remarkable and ever-evolving global network of development studios and creative people. All of this is to continue to provide a high quality service to our partners, to highlight our ambition as a global player in the entertainment industry, but also to reinvent ourselves. Our desire is to inspire our teams and partners to reach their full potential", said Kundratitz.
At PLAION, our mission is to provide unique entertainment experiences and create meaningful conversations with our customers, connecting them to our content as they see fit.
"Our industry is incredibly dynamic, and the expectations of consumers and our partners are constantly changing, so it's important to recognise this. We are building on our strong foundation, while embracing change that will bring us something new, something better. As PLAION, we are building on our years of success, while working towards more, much more. PLAION is a promise to deliver unparalleled experiences to our consumers. I am happy and proud to continue our journey as PLAION", concludes Klemens Kundratitz.