• Alain Godet

Midwich Acquires Starin Marketing


Stephen Fenby, the Midwich Group Managing Director

British AV broadliner Midwich has acquired 100% of the share capital of Starin Marketing, a US-based, specialist value-added distributor of AV products.


Starin, headquartered in Chesterton, Indiana, was founded in 1988 and generated revenues of over €184m in the last financial year. It is currently led by the senior management team of Bill Mullin (CEO), Bill Pak (COO) and Bobby Swartz (President), all of whom will remain with the business and continue to drive Starin’s growth strategy.


The business has a particularly strong heritage in the unified communications market, and works with leading brands, such as Barco, Poly and DTEN. Starin has also pioneered the ZoomRooms’ Outfitting model, allowing it to support Certified Zoom Integrators with a complete eco-system of hardware components which are optimised to work with Zoom’s video conferencing software.


In addition to Starin’s UC market product offering, the business provides a range of specialist AV technology solutions to US customers. It supports customers with video and technical video solutions, representing major brands such as LG, Vivitek and Advanced Network Devices. Starin also has a strong presence in the professional and consumer audio market through its relationship with Mus!c Tribe.


Starin’s value add market approach has been the primary driver behind its development. The business was the original pioneer of launching Barco Clickshare in the US market and is renowned for its technical expertise, providing regular customer solution and product training. These value-add services will continue to be a key focus for Starin. With Midwich’s backing the business will look to further strengthen the specialist support it can provide to its customers and vendor partners.


Stephen Fenby, the Midwich Group Managing Director, commented: “we are delighted that the Starin team has chosen to join the Midwich Group and we are very excited at the prospect of working with them on Midwich’s first investment in the world’s largest AV market. The partnership will allow us to broaden our support to international customers, and further strengthen our relationship with current and new Group vendors. This acquisition also adds to the Group’s UC capabilities, providing additional expertise in a strategically important market.


Bill Mullin, CEO of Starin, added: “Midwich has a very similar culture and focus on AV Communications, while at the same time is keenly interested in having us go to the next level in our strategic initiatives and alliances. It was the best fit from many options we considered for advancing. Midwich’s existing global infrastructure gives us a platform for continued coverage and growth, in addition to providing resources for elevated structural, operational and financial capabilities. The potential shared chemistry between the Midwich companies is powerful. Best of all, our partners will benefit in significant ways.

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