Midwich Confirms Distribution Partnership with ZeeVee in Ireland and the United Kingdom


Ross Floyd, Divisional Director at Midwich
Ross Floyd, Divisional Director at Midwich

AV broadliner Midwich has unveiled an Ireland and United Kingdom distribution agreement with ZeeVee, Inc., a world-leading manufacturer of AV distribution products.


ZeeVee develops digital technology and products for distributing Audio Video over Internet Protocol (AVoIP) content from one or multiple sources to any number of displays. Its products are deployed worldwide within the education, government, corporate, healthcare, broadcasting, hospitality, retail and housing sectors, among others. ZeeVee uses only open-standard digital technologies for AV distribution to offer the best advantages to both integrators and end-users in terms of cost, quality, longevity, reliability, scalability and upgradability.


The full range of ZeeVee products is currently available in Ireland (through Square One) and the UK (through Midwich).


Ross Floyd, Divisional Director at Midwich, comments: “this exciting partnership with ZeeVee is a timely agreement, as the need to distribute high-quality audio-video content has become vitally important and is now essential to many businesses. Partnering with ZeeVee offers our customers a broad choice of products to best suit their needs as they have an AV product to fit all video distribution requirements and its range of cost-effective AVoIP distribution platforms are quick and easy to install. Ultimately, the new agreement will enable our technical experts to work with the ZeeVee team and our customers to re-envision how to employ video to improve, enhance and deliver new AV services for the user.


Rob Muddiman, Director of EMEA Sales for ZeeVee, commented: “Midwich is the preeminent full-line AV product distributor in the UK and Ireland, and together we seek to further the adoption of AVoIP technology as the standard solution for the reliable and cost-effective distribution of high quality video with near zero latency. The future of this emerging technology is bright, and we look forward to working with the Midwich team every step of the way.


ZeeVee is a founding member of the SDVoE Alliance along with Netgear, Sony and others. The SDVoE Alliance is a non-profit consortium of technology providers collaborating to standardise the adoption of Ethernet to transport AV signals in professional AV environments, and to create an ecosystem around SDVoE technology allowing software to define AV applications.

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