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Midwich Group Extends Distribution Agreement with Shure in UK&I and Benelux

Stuart Mizon, Commercial Director for Midwich Group
Stuart Mizon, Commercial Director for Midwich Group

AV broadliner Midwich has extended its distribution agreement with audio solutions manufacturer, Shure in the UK&I and Benelux.

Shure, a global leader in manufacturing audio technology, is committed to building the next generation of tools that power collaboration in the workplace. By making it easier for teams to communicate, Shure delivers on its mission of making workplaces simpler and more productive by sounding extraordinary.

Shure’s Integration Systems Range of products, including their leading Conferencing & Meetings solutions is available to Midwich Group channel partners in the UK & Ireland (through Midwich and Square One) and Benelux (through Van Domburg Partners). This agreement expands on the Group’s existing partnership with Shure in France (through Sidev), Iberia (through Earpro) and Italy (through Prase).

Having recently confirmed agreements with manufacturers, DTEN, Poly, and Barco Clickshare, today’s announcement strengthens Midwich Group’s Unified Communications (UC) offering for its global channel partners when accessing world-leading UC solutions for their customers.

Stuart Mizon, Commercial Director for Midwich Group, comments: “we’ve seen significant demand for Shure’s products in France, Iberia and Italy, so we’re happy to extend this key partnership to our channel partners and their customers, in the UK&I and Benelux. Our aim is to provide our customers with access to world-leading brands so they can offer the very best solutions to their customers. With that in mind, we’re excited to enhance the Group’s Unified Communications (UC) portfolio with the addition of Shure.

Rob Smith, Senior Director, Integrated Systems Sales at Shure, comments: “Having worked successfully with the Midwich Group in Italy, Spain and Portugal for several years, and having recently added Sidev as a distribution partner for France, I’m very glad to be expanding our relationship into the UK and Benelux. I’m looking forward to working together with the Midwich Group as a strategic partner to provide our market leading products to their customers.

Shure has become Zoom Rooms Certified for several critical audio-conferencing solutions and have been a preferred solution for Zoom pro-AV designed room systems. They have also joined the Microsoft Certification Program to obtain certification for key Shure products with Microsoft Teams.

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