Fredrik Tidemar, Business Director Pro AV for Exertis
Broadliner Exertis broadens and expands its range of wall mounts and racks through a Nordic co-operation agreement with Swedish-owned Multibrackets, covering Denmark, Finland, Norway and Sweden. The collaboration covers the entire Multibrackets range within Home, Office and Digital Signage.
Multibrackets Europe, which is headquartered in Stockholm, was founded in 2000 and is today present in over 30 countries. It is a flexible Swedish supplier that constantly develops new innovative products with high quality and thoughtful design, right from the product itself to the packaging. Multibracket's patented product M Universal Wallmount is one of their bestsellers.
Fredrik Tidemar, Business Director Pro AV for Exertis, has been involved in pushing forward this collaboration agreement: ”Multibrackets compliments our current portfolio of mounts and stands in an excellent way, they have a wide range of products for the home, ergonomic products for the office space and Off installations of LFD screens, and they thus fill a gap in our existing line-up."
Multibrackets has had strong growth in recent years and through the agreement with Exertis, the markets in the Nordic region will have a completely different product supply. Exertis will be able to offer products that are adapted to customers 'needs, at the same time as Exertis has the knowledge that the dealer needs regarding installation and use of Multibrackets' solutions.
”In order to strengthen our position in the Nordic region and to be able to provide our dealers with maximum service, we have expanded our distribution strategy by signing a distribution agreement with Exertis. Our availability is increasing at the same time as Exertis will have a greater breadth of products within both IT and AV. So this will contribute to many benefits for Multibrackets and our dealers ", says Martin Romanowski, vice president sales EMEA at Multibrackets Europe AB.
Exertis looks forward to offering Multibracket's products to our customers and has high expectations for the collaboration.
”We will have a wide product range in stock that suits many different environments, it is the breadth of Multibrackets that makes the difference. With their PRO-series, they will add a lot within the traditional AV installations. Multibrackets offers high quality and smart products at the right price, which provides a basis for progress ", concludes Fredrik Tidemar.