Multipoint Group Sets up in Estonia

Ricardo Resnik, CEO of MultiPoint Group
Ricardo Resnik, CEO of MultiPoint Group

Israeli security VAD MultiPoint Group has opened an office in Estonia with the aim of expanding its business in the North East European region.

Multipoint Nordics OÜ is established in the Estonian capital Tallinn to serve the Baltic States (Estonia, Latvia and Lithuania), as well as three neighbouring countries, Poland, Ukraine and Russia, at all levels - sales, support and marketing. The new branch joins MultiPoint Group's existing network of activities, which is already present in Cyprus, Greece, Israel, Malta, Romania, Serbia and the United Arab Emirates.

MultiPoint Group's current expansion is largely due to the strategic investment made by its Spanish counterpart Ingecom in the Israeli distributor a month and a half ago with the acquisition of part of the company, just after MultiPoint Group's good financial results were announced during the third quarter of the current year in which it recorded sales growth of 75% compared to 2020, and 52% in the first 9 months of 2021.

Ingecom and MultiPoint Group have been strategically collaborating since January 2021 and together they add up to a unique global distribution network covering the Middle East, Southern Europe, the Balkans and now also North East Europe, servicing a total of 16 countries. This broad international coverage enables both MultiPoint Group and Ingecom to provide high added value to their customers, not only with a complete range of cyber security solutions, but also with unique support activities in the distribution world, as well as enabling the software vendor partners of both VADs to deploy a global distribution network.

Commenting on the opening of the Tallinn office, Ricardo Resnik, CEO of MultiPoint Group, says: "we continue to invest in international expansion which has been demonstrated over the last year, where we have enjoyed a continued rapid growth of 75%." Resnik sees internalisation as a natural process in response to the high demand "from organisations for advanced cybersecurity solutions to address increasingly complex and dangerous threats, such as system monitoring, access control to sensitive systems and data, and protection against ransomware."

Javier Modúbar, CEO of Ingecom, said: "we are pleased with the evolution of MultiPoint Group in recent months, which has extended agreements with our manufacturers to its portfolio while increasing the volume of business in its area. Although there is still a long way to go in this integration of companies, the first steps have been taken to make it a success and the resulting global organisation will establish itself as a VAD of relevance in the area of Cybersecurity in the EMEA region and a benchmark for disruptive technologies, as well as market-leading manufacturers in their technological areas."

With regard to the manufacturers that Ingecom distributes and that have now also extended their agreement with MultiPoint Group, it is worth highlighting SealPath, ExtraHop, Forescout and Bitdefender. At present, the VADs have a common portfolio of eleven solutions.