Bahaa Salah, Managing Director of Ingram Micro, Gulf and Near East region
Nexans, one of the worldwide leaders in cables and cabling systems, today announced that it has signed a value-added distribution agreement with Ingram Micro for Bahrain, Kuwait, Qatar, Oman, Jordan, the UAE and Yemen. With this agreement, Ingram Micro is authorised to sell and promote Nexans’ entire portfolio of LAN solutions through its wide channel network in these countries.
Nexans selected Ingram Micro, as top global distributor, because of its strong base of system integration channel partners across the region. For Nexans, the ability of a channel partner to sell solutions meeting specific networking requirements of end customers, is key. Another reason for working together with Ingram Micro was its ability to ensure sufficient level of stocks, across the regional distribution of its channel partners.
"End customers in critical infrastructure, large and medium enterprises, public sector, digital businesses, service providers, strategic hubs, are looking at moving to the next level of network performance. With the upcoming roll out of 5G, the number of use-cases and types of use-cases leveraging Internet of Things, Industrial Internet of Things, Smart Cities, Edge Computing, Connected and Autonomous Vehicles, amongst others, is going to grow exponentially", explained Arafat Yousef, Managing Director of Nexans Data Network Solutions (DNS) Business Unit in Middle East and Africa. "End users wanting to disrupt themselves to take advantage of a whole new universe of business models and customers experiences, will need to begin upgrading their networking and data center infrastructure. Nexans and Ingram Micro are jointly committed to embark of these powerful and disruptive market opportunities in the networking, connectivity, and data center sector across the region. In the initial stages we plan to focus on the oil and gas market segments."
Nexans offers an extensive range of cables and cabling systems. The company has been positioned as a high-end LAN infrastructure vendor that provides complete end-to-end solutions in both, copper and fibre to major customers in the enterprise market. The advanced technology and the complete end-to-end solution offering by Nexans, both differentiates the company from many other cabling vendors that focus on commodity market.
“We are delighted to start distribution of Nexans products and solutions in the Middle East region”, said Bahaa Salah, Managing Director of Ingram Micro, Gulf and Near East region. “Their advanced technology and the complete end-to-end solutions from Nexans enable us to expand our offering to the market and meet the increasing demand for cabling solutions in the region. We are confident and believe that with our strong channel community we will be able to take Nexans’ business to new heights.”