Baiba Indane, Head of Branded Unit at ELKO Group
realme, the world’s fastest-growing smartphone brand, has signed an agreement with ELKO for product distribution in Ukraine. The addition of ELKO Ukraine will ensure the needed financing and operational capacity to support the market's rising demand and the brand's growth ambitions.
According to Strategy Analytics, realme is the fastest growing smartphone brand in Europe in 2021 with a year-over-year growth rate of 500% and ranks top 5 by volume.
The Ukrainian smartphone market is recovering, but at the same time, risks related to product delivery and distribution remain high because of the war waging by Russia. The attraction of ELKO – one of the region’s largest distributors, lets realme cover risks better and improves product availability for the market.
“Thanks to the product specifications and pricing strategy, realme is highly demanded among youth. Mainstream product distribution is capital intensive and not all market players can handle it, especially in the situation where Ukraine stand now. Scale, experience, and financing opportunities are strong advantages of ELKO, and we believe all parties, from manufacturer to end-user, will gain from it”, said Baiba Indane, Head of Branded Unit at ELKO Group.
realme devices are created with a trendy design and strong performance, keeping the young consumers in mind. realme offers products with trendsetting technologies, features, and a user experience unparalleled for its price category.
“ELKO's cooperation with realme will expand the Ukrainian end user's access to the product, which has been highly appreciated by users worldwide. Bright design and a wide range of models will surely interest not only connoisseurs of this brand, but also consumers who are not yet familiar with realme products”, added Kirill Kostanian, Sales and Product Manager, ELKO Ukraine.
As a start, the first deliveries for ELKO will contain smartphones, at the later stage extending to the full assortment of other realme ecosystems products such as smartwatches, headsets, and TVs. The first deliveries have started on the beginning of September.