• Alain Godet

Rectron Partners with GoDEX to Meet Label Printing Demand


Fatima Khota, category head POS at Rectron

South African broadliner Rectron has added GoDEX, a manufacturer of label and barcode printers and scanners, to its extensive portfolio, to meet the growing demand for digital label printing and scanning infrastructure.


Through this strategic partnership, Rectron will distribute GoDEX barcode printing and scanning products that form a key component in a wide range of sectors, from healthcare and education, to manufacturing, retail, and travel among many others.


As digitalisation is accelerated by the Covid-19 pandemic, factors such as automatic identification, data-capture technology, product safety, counterfeiting, and other developments in thermal printing and scanning are coming to the fore”, says Fatima Khota, category head POS at Rectron. “GoDEX barcode printing and scanning applications ensure customers are able to leverage these technologies to improve the speed, accuracy and safety of operations in a wide range of industries.


Healthcare is one such sector where barcodes and labelling continue to be invaluable tools. Their ability to increase efficiencies in procedures, provide error-free data management, and, most importantly, save lives, is especially relevant in the face of the pandemic.


Now, as South Africa gears up to roll out the Covid-19 vaccine, GoDEX digital label printing and scanning products can assist medical professionals with quick and accurate inventory control, logistics and supply chain, drug identification, and patient dosage tracking in vaccine administration.


Covid-19 has generated a surge in the growth of label technologies that not only support advancements in digitalisation but play a vital role in the fight against the pandemic. Through our partnership with Rectron, we are able to offer our reliable, easy to use barcode printing solutions to satisfy the increasing market opportunities in the region, including both small and large enterprise, as well as public sectors, such as healthcare”, says Jonas Keng, GoDEX international business division director.


GoDEX manufactures desktop, industrial and mobile label printers, as well as thermal scanners, to offer both entry-level and high-end printing and scanning capabilities for a wide range of uses. Available wired or wireless, GoDEX printing products benefit from free GoDEX software, Windows drivers, a USB cable, ribbons, and other accessories, with pre- and post-sales support provided by Rectron.

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