Updated: Apr 14, 2022
Smart product distributor RLVNT Distribution signs an exclusive agreement with startup company Unit 1 and launches ‘FARO’, the ultimate safety helmet for urban cycle commuters. The agreement, which takes effect immediately, will see RLVNT build and manage the brand whilst making it available at selected retailers throughout Benelux, Denmark, Finland, France and Sweden.
The kickstarter company Unit 1 is an American company built by a team of designers, engineers & entrepreneurs committed to creating products that make an impact. With a history of designing developing and manufacturing ski & snowboard helmets around the globe the company has now chosen to focus on cycling helmets.
“At Unit 1, we’re on a mission to enhance people’s lives and make our streets safer & smarter through innovation, design, & technology, and we couldn’t be more excited to embark on this journey with RLVNT. We hope this agreement will be just the beginning of an abiding adventure together”, says Juan Garcia Mansilla, Co-founder & CEO at Unit 1.
In March 2022 RLVNT has launched Unit 1’s helmet FARO in Benelux, France and the Nordics. FARO is a safe and stylish urban helmet with a state-of-the-art light system, ventilation, MIPS and fall detection. The light system includes powerful front and rear lights, including 46 LEDs hidden in a classy fabric liner. The LEDs are fully customisable with unique patterns and colour control via the dedicated FARO app. FARO is designed with IPX6 ratings and available in three different sizes and in the colour black at launch.
“We are really looking forward to onboarding Unit 1 and to represent them in the Nordics, Benelux and France”, says Martin Liljegren, founder at RLVNT Distribution. “Unit 1 is a committed and innovative company with passionate people who have the experience and expertise to really impact our markets. It is a great addition to our portfolio of respected brands.”
FARO is available in three different sizes, in the colour black. MSRP: €299, SEK2990, NOK2990 and DKK2190.