SECOMP Enters the Digital Signage Market


Roland Silvestri, CEO of SECOMP AG
Roland Silvestri, CEO of SECOMP AG

Roland Silvestri, CEO of Swiss network and connectivity specialist SECOMP AG, had wanted to enter the digital signage market for some time. And Heinz Meli, former managing director of MobilePro AG, was looking for an opportunity to continue pursuing his vision together with his team. The situations of these two decision-makers gave rise to an additional division at SECOMP AG. Just in time for the start of the year, the new offer is in place, for which well-known manufacturers have already come on board.


The new Professional AV department complements the existing business areas Consumer Electronics, Household, IT Accessories, Network Technology, 19"/USV and IP Surveillance of SECOMP AG. Two significant advantages should help to achieve rapid success in the new market. On the one hand, there is the specialised and motivated team that already knows its new employer. On the other hand, SECOMP AG can use synergies across departments, such as existing customers from the hotel TV segment, for example. Roland Silvestri, at any rate, is confident: "Digital signage is a market of the future. Switzerland is still in its infancy in this respect. I see huge growth in the next few years. That's why it has always been my goal to enter this market", he says.


The Professional AV division will offer future customers not only customised hardware and software consulting but also technical support and training. With office and field staff as well as the know-how of various specialists, the team serves all three language regions in Switzerland. Various well-known manufacturers are already under contract. Heinz Meli will lead his team as Sales Manager Professional AV at SECOMP AG: "my goal is to build something up again in the B2B sector from a greenfield site. I want to generate enthusiasm in the last years of my professional activity. In doing so, I attach great importance to using the synergies with existing areas of SECOMP AG", he explains.


In addition to Heinz Meli, Charly Lehner, Ana De Almeida, Tuna Bayrav and Graziano Serra were looking for a new distributor to implement their plans. The five-man crew was immediately impressed by SECOMP AG. They were originally prompted to take this step by the change of management at their former employer MobilePro AG. "The motivation and confidence of the new distributor together with my experience, customer and market knowledge supported my decision to be a part of this team. I am convinced that our team will make a great contribution to the growth of the new division at SECOMP AG. Thanks to the broad knowledge, we can offer an optimal solution for our customers", says Charly Lehner, Key Account Manager Professional AV.

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