• Alain Godet

Servisoft in Partnership with Noerden

Updated: Oct 5


Gabriela Seruca, the managing director of Servisoft

Portuguese smart object and accessory specialist Servisoft has recently signed a distribution partnership with Noerden, a French-Chinese brand of smart objects. The distributor will push Noerden's Liz next-gen self-cleaning smart bottle with UV sterilisation in the country, through its retailer network.


"We are always looking for new, innovative products to push in Portugal. Noerden is such a brand, with design, smart objects which perfectly fit in our portfolio", explains Gabriela Seruca, the managing director of Servisoft. "Beside the Liz next-gen self-cleaning smart bottle with UV sterilisation, Noerden also offers hybrid smartwatches and smart body scales."


Servisoft discovered Noerden through ChannelHub, the business network that instantly matching retailers, distributors and vendors from around the globe, dramatically squeezing time-to-market and lowering scouting costs. ChannelHub is a sister-company of ITdistri, both sharing their database for the profit of the channel.


"ChannelHub gives a voice to startups and helps them establish very fast a network of distributors and key clients. From the point of view of a distributor, we get easily interfaced with a multiple choice of products and companies that otherwise would be difficult to realise they even exist", explains Gabriela Seruca, who has already found several new vendors through ChannelHub.


Launched in 2019, ChannelHub gathers 300 vendors with more than 500 retailers and distributors from the whole EMEA region. Its matchmaking algorithm defined more than 50000 matches, out of which almost 2000 have been confirmed by the parties.