• Alain Godet

Servisoft Signs with ShiftCam

Updated: Sep 8


Gabriela Seruca, the managing director of Servisoft

Portuguese smart object and accessory specialist Servisoft has recently signed a distribution partnership with ShiftCam, a British vendor which aims to bring smartphones to a par with digital cameras. The distributor will push ShiftCam's MultiLens cases in the country, through its retailer network.


"We were looking for a lens option for iPhone. What we did like regarding Shiftcam solution is that the lens are on the case, so you’ll never forget them: they will always be in there when you need them. Also, they don't add too much extra volume to the case", explains Gabriela Seruca, the managing director of Servisoft. "It’s a perfect solution to go out on any event, travel or vacation. We hope that with ShiftCam, many users will use the iPhone as the camera."

Servisoft discovered ShiftCam through ChannelHub, the business network that instantly matching retailers, distributors and vendors from around the globe, dramatically squeezing time-to-market and lowering scouting costs. ChannelHub is a sister-company of ITdistri, both sharing their database for the profit of the channel.


"ChannelHub gives a voice to startups and helps them establish very fast a network of distributors and key clients. From the point of view of a distributor, we get easily interfaced with a multiple choice of products and companies that otherwise would be difficult to realise they even exist", explains Gabriela Seruca.


Launched in 2019, ChannelHub gathers 300 vendors with more than 500 retailers and distributors from the whole EMEA region. Its matchmaking algorithm defined more than 50000 matches, out of which almost 2000 have been confirmed by the parties.