• Alain Godet

Shure Enters into Strategic Partnership with Alltron


Stephan Frey, Head of Solutions Sales at Alltron

Swiss broadliner Alltron has started to offer locally the complete Shure range. At the start, resellers will benefit from over 400 products available from stock and Alltron's full range of pro-audio services.


Shure has founded its own sales office in Switzerland in 2018 and will support a number of direct contractual partners in the selective distribution model. "Thanks to the cooperation with Alltron, we are opening up another market segment", says Herbert Muff, director of Shure Distribution Switzerland. "Alltron has the market access and reach and knows its customers. These customers include IT service providers, electricians, radio/TV dealers and resellers who provide professional audio solutions to corporate end users. In addition to the availability of Shure products in Switzerland and Liechtenstein, Alltron will also provide partner support in all project phases."


"It is a great honour for us to add Shure solutions and services to our professional AV portfolio", says Stephan Frey, Head of Solutions Sales at Alltron. "Shure's professional solutions include integrated systems, wired and wireless AV conference systems, audio solutions for meeting rooms, sports halls, churches and IP-based networked AV systems. Alltron stocks over 400 items, ensuring rapid availability in the Swiss resale channel. In addition, Alltron's Competence Center Pro AV supports its specialist trade partners in pre- and post-sales, projects, fulfilment and RMA processing."