Subtech Sports Appoints EET for Europe


Allan Friis, Retail Sales Director for EET
Allan Friis, Retail Sales Director for EET

Multispecialist EET has just entered into a European distributor agreement with Subtech Sports regarding their full product range. This is the first time that EET has entered into a collaboration with a manufacturer within extreme sports to distribute outdoor and adventure bags and cases.


We have had an ongoing dialogue since the beginning of 2020, and we are therefore very excited to finally be able to help introduce and distribute the Subtech Sports brand in Europe. With this brand, EET together with our dealers will be able to offer the market's most durable bags to customers within both the police, emergency services and extreme sports athletes. With their unique products of the highest quality, Subtech Sports has already achieved cult status in many different industries, and EET will now be able to offer the products to both the B2B and B2C segments, including specialty stores within our official dealer network throughout Europe. extreme sports”, says Allan Friis, Retail Sales Director for EET.


Since 2015, Subtech Sports products have been carefully selected by the US Airforce, Coast Guard, Marine Police, Sea Rescue, Pararescue and Special Forces, all of which must be able to keep their equipment dry and protected when, for example, throwing a bag from an altitude of 3,000 meters or transporting sensitive equipment 25 meters below sea level, 365 days a year.


The Subtech products are used by some of the world's biggest names in extreme sports, and their team of athletes and Guinness World Record adventurers from around the world who swear by their products is constantly growing. Their expertise and the way the team (Team Subtech) athletes use their products provide Subtech Sports with invaluable knowledge that only a few other brands can match.


"We are humble about where we are today and where we are going. Manufacturing waterproof products in the high-quality segment, as we do, requires a constant and sustained work effort. Regardless of the speed and any setbacks, the bar must always be set to the highest standard, and we must never lose sight of the end goal. That is our intention, and that is what we commit to every day”, says Erik Lyth, Founder and CEO of Subtech Sports.


Subtech Sports products are available via EET offices in Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, Switzerland, Ukraine and the United Kingdom, which serve a network of more than 30,000 dealers throughout Europe and is sold in a price range from €16 for a lightweight aerospace aluminum carbine that makes it easy to attach equipment to your bag or backpack (CE-certified to carry up to 3,000 kg.), for a waterproof and shock-resistant laptop case for €79, which protects the laptop when you travel, commute or work from home. At the more expensive end of the scale, the range also offers a waterproof (down to 50 meters) bag, which is also shock and moisture resistant and can float, even when fully packed.

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