Broadliner Tech Data UK has appointed Annette Cunningham to the role of vice president sales, Ireland and UK. Previously field and corporate sales director, she joined the company in November 2020 having previously held a number of senior sales leadership positions supporting the channel. Annette has worked within the IT industry for more than three decades.
David Watts, managing director and senior vice president, UK and Ireland, Tech Data, said: “since joining Tech Data, Annette has been a huge asset to our business – as an exemplary leader and mentor. She has a great record of partnership and brings a raft of channel experience to her new role. I look forward to Annette joining our UK&I board, to contribute to and support our strategic direction including the drive to higher value to support our partners’ growth.”
Commenting on her appointment, Annette Cunningham stated: “I am honoured to have been given this opportunity to shape and develop the vitally important relationships between Tech Data and all its customers across the UK and Ireland. I am looking forward to listening to and working with them, strengthening our relationships and making sure we continue to deliver the services and support that they need to move towards their business goals.”
Annette Cunningham becomes the fourth female member of the Tech Data UK and Ireland board, joining human resources director Jodie Carrol, legal director Sonna Monfared, and group marketing director Linda Patterson. Her appointment is effective since 1 August 2022.