Tech Data Enters the 5G WAN Market through Partnership with Cradlepoint


James Reed, managing director, Endpoint Solutions, Tech Data UK and Ireland
James Reed, managing director, Endpoint Solutions, Tech Data UK and Ireland

Broadliner Tech Data UK has signed a distribution agreement with Cradlepoint, a market leader in wireless 4G LTE and 5G WAN solutions, giving local resellers access to a whole new set of potential opportunities with the company’s leading range of flexible and scalable connectivity offerings.

The agreement marks a significant expansion of Tech Data’s range of connectivity offerings, said James Reed, managing director, Endpoint Solutions, Tech Data UK and Ireland: “this is a highly significant addition to Tech Data’s range. It takes us into the cellular connectivity market at a time when maintaining a reliable connection is becoming more vital than ever to organisations. With Cradlepoint’s solutions, our reseller partners will be able to offer fast, reliable, and flexible connectivity where it’s needed, and whether it’s the primary or a back-up connection.

Tech Data will be recruiting and enabling a select number of partners for Cradlepoint over the coming months. It is currently recruiting a dedicated business development manager and pulling together a programme that will take resellers to the required level of knowledge to become accredited.

Reed continued: “we see huge potential for Cradlepoint’s offerings, not only in the enterprise and mid-market spaces, but also in vertical segments where there is a need to deploy dependable connectivity fast and wherever it may be required, and for edge-located IoT and data collection applications.

Cradlepoint’s solutions give organisations complete flexibility, enabling connectivity to people, places, and things anywhere, with greater simplicity, agility, and security, through wireless WANs that are not restricted by the fixed-line access infrastructure. In doing so, they present partners with new opportunities to deliver transformational network solutions to their customers.

Cradlepoint was recently acquired by Ericsson, the global networking equipment supplier, but will continue to operate as a stand-alone subsidiary within Ericsson, and to build on the current market momentum in 5G.