Giant IT distributor Tech Data has launched its Digital Cybersecurity Practice Builder programme in Europe. Based on Tech Data’s Practice Builder methodology, the programme guides Tech Data customers through a structured curriculum that enables them to accelerate their business transformations by building their own robust and specialised digital cybersecurity practices.
The cybersecurity market is expected to present significant growth opportunities in the next four years. According to technology market analysis firm Canalys, the total global B2B cybersecurity market is forecasted to grow from €36.7 billion in 2020 to €47 billion by 2024. However, the market is highly fragmented, rapidly changing and suffers from a global skills shortage, all factors which the Digital Cybersecurity Practice Builder aims to address.
David Ellis, vice president, Security and Mobility Solutions Europe at Tech Data, said: “our Digital Security Practice Builder helps our channel partners define what they need to build a cybersecurity practice that offers unique, cost-effective and value-added solutions to their end customers. Our team has created a rich online experience for partners on the programme, including great multimedia content and supporting assets.”
Already a successful programme for Tech Data partners in the U.S., the Digital Cybersecurity Practice Builder is offered free of charge to channel partners in Europe and involves the following three-step process supported by in-house cybersecurity experts:
The process begins with an assessment to understand the customer organisation’s transformation readiness and gain insights on the opportunities for growth and development.
Step two is focused on increasing specialist knowledge through a number of cybersecurity education modules
Finally, the program facilitates the vendor-specific enablement and certifications necessary to enable the partner to take its digital cybersecurity solutions to market.
According to Alastair Edwards, a chief analyst at Canalys, this is an important time for businesses to accelerate their cybersecurity specialisation.
“More and more businesses are increasing their investments in cybersecurity products and solutions, especially with the massive transition to a remote or hybrid workforce. New applications are being implemented to maximise productivity and collaboration, while new vulnerabilities are emerging for decentralised workforces, which have radical implications for an organisation’s cybersecurity posture,” Edwards said. “Here, the channel can play an essential role, making the need for a sustainable security practice greater than ever. Specifically, the channel can help businesses overcome the costly, time-consuming process of building a security business that offers customers the best value and stands out from the rest, especially in this rapidly changing and uncertain environment.”
The on-demand Digital Cybersecurity Practice Builder enables partners to connect easily with Tech Data's dedicated security experts in order to discuss strategy development, training and enablement, marketing services and sales execution and includes a dedicated module for managed service providers.