Tech Data Launches Market Intelligence as-a-Service Offering with Marketsandmarkets


Craig Smith, vice president, Analytics and IoT Solutions, Europe, Tech Data
Craig Smith, vice president, Analytics and IoT Solutions, Europe, Tech Data

Broadliner Tech Data has unveiled a pan-European agreement with MarketsandMarkets, a leading global market insights firm. This agreement will enable Tech Data partners to integrate exclusive market intelligence and advisory consulting services into their offerings for business end customers, helping them to identify and operationalise revenue opportunities in emerging technology segments.

The subscription-based service offers analysis on key megatrend categories – such as artificial intelligence, big data, internet of things, connectivity, robotics, smart manufacturing and wearables among others – powered by Marketsandmarkets’ machine learning-driven market intelligence cloud platform Knowledge Store. In addition, customers can access consulting and advisory services bringing personalised insights from industry experts to inform their action planning and strategic technology investment decision making.

This agreement will help partners and end customers to equip themselves with robust, data-driven insights which will be a crucial differentiating asset as they guide business customers to make the right growth technology investments”, said Craig Smith, vice president, Analytics and IoT Solutions, Europe, Tech Data. “The targeted market data and trend analysis from MarketsandMarkets empowers business decision makers to identify opportunities proactively and align their business model to drive nonlinear growth, leveraging Tech Data’s extensive portfolio of next generation products and solutions.

Marketandmarkets’ market intelligence platform tracks opportunities with the potential to deliver accelerated revenue growth in emerging technologies, with use cases personalised for every client through its machine learning algorithms. Tech Data partners can access reporting and advisory services covering aspects such target addressable market analysis, segment prioritisation, product benchmarking, acquisition management, customer opportunity identification and many more elements of ongoing market intelligence.

We live in a world full of change. Sustainability, digitalisation, the rise of electric vehicles and many more disruptive trends are driving trillions of dollars’ worth of new revenue streams. In this decade alone, we expect to see each B2B company transforming 50 percent of their revenues. With that background, we see a significant opportunity in this agreement between Tech Data and MarketsandMarkets to help clients navigate these shifts with actionable intelligence driven by the inclusion of the market intelligence cloud Knowledge Store in their technology architecture”, said Krishnan Chatterjee, COO, MarketsandMarkets.

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