Updated: Dec 14, 2020
Broadliner Tech Data has announced a new distribution partnership with the leading audio brand Bang & Olufsen. Through this partnership, Tech Data customers in Europe can access Bang & Olufsen’s premium range of audio products, including its portable smart home speakers which work in tandem with Google Assistant, through Tech Data offices in Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland and the United Kingdom. Tech Data will support Bang & Olufsen in accelerating sales of its products in the region, particularly in non-Bang-&-Olufsen-branded retail outlets and B2B segments.
Luc Van Huystee, vice president Mobility and Consumer Electronics Solutions at Tech Data, said: “Bang and Olufsen is a globally renowned audio brand and this new partnership presents an exciting opportunity for our partners to offer a highly innovative, premium range of smart home products to their end customers in the region. We look forward to leveraging the strength and scale of our sales and digital marketing capabilities to extend the reach of Bang & Olufsen’s product offering among our channel customers in Europe.”
Jorge Aguiar, vice president, Bang & Olufsen, Europe, said: “Tech Data has a strong track record in consumer electronics and insights into the European market, and I look forward to a fruitful partnership. Tech Data will help us scale our business and strengthen our presence in multi-brand and B2B, and I have no doubt that working with one of the leading distributors in this region will help us increase the sales of our products.”