Nicolas Bourgoin, Director of Mobile & Consumer Electronics at Tech Data France
Broadliner Tech Data France has signed a distribution agreement with the company Segway-Ninebot. The company, which specializes in urban solutions products and was a pioneer with the famous gyropod, is now the world's leading producer of personal mobility devices (PMDs), having produced more than 10 million scooters.
With this new partnership, Tech Data is expanding its Consumer Electronics product offering. After developing the Connected Home, Mixed Reality, Sport and Gaming product ecosystems, Tech Data now offers Urban Mobility products in its catalog.
Since the beginning of July, Tech Data resellers can order from a wide range of Segway-Ninebot electric scooters, for both adults and children, and various accessories.
"Segway-Ninebot has decided to invest heavily in France with ambitious marketing campaigns (TV, OOH, social networks, specialized magazines, etc.) and strong partnerships with retailers. In this context, we are convinced that Tech Data, with its team and its knowledge of the retail industry, will be an asset in achieving our ambitions", said Rudy Godoy, Sales Director France at Segway-Ninebot.
"We are delighted to enter the urban mobility market through this new partnership with Segway-Ninebot and to give our partners access to an even richer range of Consumer Electronics products. This step supports the Tech Data Group's strategy of expanding its product portfolio and reinforcing our place at the heart of the ecosystem", said Nicolas Bourgoin, Director of Mobile & Consumer Electronics at Tech Data France.