Tech Data Signs with Bang & Olufsen for Austria and Germany
Broadliner Tech Data has entered into a new distribution partnership with leading audio brand Bang & Olufsen across Europe, under which Tech Data's distribution partners in Austria and Germany will now also have access to the innovative product range.
The range of premium audio products distributed by Tech Data includes speakers, such as the Beosound systems, and headphones from the Beoplay series. All Bang & Olufsen products are characterised by one thing: a unique design, a high level of craftsmanship and a distinctive sound. The Danish manufacturer sets itself the standard of producing innovative and progressive products and constantly breaking through the boundaries of audio technology.
In future, qualified Tech Data sales partners will have the opportunity to sell the Bang & Olufsen product range to their customers.
Konrad Seebauer, VP Operations DACH and Endpoint Solutions Germany at Tech Data, comments on the signing of the agreement: "Bang & Olufsen is a globally renowned audio brand. I am very pleased to be able to offer our partners a first-class opportunity to serve their end customers with an innovative and high-quality range of smart home products as part of this new collaboration."
"I personally find the products with the multi-room function particularly exciting, offering maximum flexibility with a 'limitless' listening experience", Seebauer adds. "They fit perfectly into our smart home offering and complement our audio portfolio in the high-end segment excellently."
Jorge Aguiar, Vice President Bang & Olufsen Europe, commented: "Tech Data has extensive experience in consumer electronics and knows the European market well. I look forward to a fruitful collaboration. Tech Data will help us grow our business and strengthen our presence in the multi-brand and B2B space. Working with one of the leading distributors in this region will undoubtedly help us increase sales of our products."