Westcoast and ASUS Announce New Partnership


Paul Hamilton, client director for Westcoast
Paul Hamilton, client director for Westcoast

British broadliner Westcoast has signed a contract to distribute a wide range of products and services from industry leader ASUS.


As part of this new partnership, Westcoast will stock and promote a wide range of ASUS products, including the popular Vivobook Flip, with a durable 360° hinge, the cutting-edge Zenbook S, notable for its premium design and exceptionally low weight, and the ultimate ProArt Studiobook One, which is designed to meet the highest requirements a creative can have.


With strong connections with resellers across the country, and an expert team ready to demonstrate the benefits offered by various ASUS devices, Westcoast is an ideal partner for ASUS’s mission to further boost its prominence in the UK market.


With decades of experience in the PC market, Westcoast has all the tools needed to support resellers. The distributor is one of the largest privately owned tech businesses in the UK, and one of the leading players in the supply of portable, desktop devices, and workstations to businesses of all shapes and sizes.


Alongside product supply, Westcoast will also offer finance options, marketing support and logistics services that ASUS can rely on, making the devices available to Westcoast’s 5,000 existing customers.


Commenting on the new partnership, Paul Hamilton, client director for Westcoast, said: “we’re extremely proud to be partnering with ASUS. They are a brand that we have admired for many years for their consistent record of innovation and great products brought to market. This is a significant partnership for both parties to be working in collaboration to drive incremental opportunities.


This sentiment was echoed by Ciprian Donciu, UK Country Manager of ASUS, who said: “we are very pleased to have found a distribution partner in Westcoast. ASUS sees this partnership as an excellent commitment to the quality we ensure and have full faith that the Westcoast team working with us will be great at getting ASUS products into customers hands.


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