AV broadliner Midwich has acquired 100% of the share capital of Swiss AV VAD MobilePro, from its former owner Austrian broadliner Omega Handelsgesellschaft mbh. The purchase will be carried out through the Group’s German subsidiary Kern & Stelly.
Based in Zurich, with an estimated 2018 turnover in excess of €22 million, MobilePro is a market leading AV distributor to the Swiss trade market. The Company provides a comprehensive product offering across projection, LED panel and interactive technologies, and has a particular strength in the large format display and technical solutions technology markets. The Company works with key AV vendors such as Samsung, NEC, Barco, Legrand AV and SMART. Through its trade partners, MobilePro addresses key Swiss vertical markets including the Corporate, Education and Hospitality sectors, amongst others. Key to the Company’s customer offering is its AV focus, extensive local stock holding of market-leading brands, on-site demonstration facilities, and a strong local team. The acquisition represents the Group’s first investment in Switzerland, and further strengthens Midwich’s European presence. MobilePro will report into Lutz Kern, Midwich’s Regional Director for the DACH territory (Germany, Austria, Switzerland).
Stephen Fenby, Managing Director of Midwich Group, commented: “the acquisition of MobilePro marks Midwich’s entry into the Swiss market, enabling the Group to trade with a broad customer base and provide solutions for projects in many of our key vertical markets. The addition of MobilePro to Midwich’s portfolio broadens our geographical coverage, with the Group now operating in territories which account for approximately 75% of the European AV market. I would like to welcome the MobilePro team into the Group, and we look forward to working with them to grow this exciting market.”
Lutz Kern, Regional Director DACH for Midwich Group commented: “I am delighted to welcome the MobilePro team to the Group and look forward to working closely with the team to support the future development of the Company. Our focus will be to continue strengthening the service and support we provide to our Swiss customers and vendor partners.”
Heinz Meli, General Manager, MobilePro commented: “I look forward to working with Lutz and the wider Midwich Group team. The synergies between MobilePro and the Midwich Group make this an ideal partnership. I am confident that through becoming part of the Midwich Group we can continue to build on the strong platform and market leading position we already hold in the Swiss market.”