Bosch's audio ranges join the catalogue of the French AV VAD Sidev with two flagship products: the Dicentis family on conference solutions and the Praesensa system for sound reinforcement. Bosch Security and Safety Systems includes different brands that are adapted to the requirements of each market and whose products and services are designed to protect people, infrastructure and property. To complete its offer, Bosch offers a range of professional audio and conference products.
"This partnership, a mutual benefit, provides a response to the entire conference and sound market with the responsiveness of a wholesaler and the extensive expertise of a specialist, a strong collaboration to meet the maximum number of projects. Bosch complements Sidev's offer with a range of quality audio solutions. Human support is required with a specialised Bosch sales team, but also support in terms of specific training for sales representatives and technicians", says Mathieu Payet, the managing director of Sidev.
Why did Bosch choose Sidev? Sidev is an important player in the audiovisual world, offering a global audiovisual offer. This distributor represents a high value-added choice thanks to a large sales team dedicated to the audio business recently reinforced by the integration of Perfect Sound. At the same time, Sidev has a customer base of historical audiovisual integrators and resellers, works with premium brands and is involved in long-term partnerships.
Sidev markets all Bosch audio products. However, a particular focus is placed on conference systems. The reason? Sidev is very active in the field of intelligent meeting rooms. Emphasis is also placed on public address security and evacuation solutions because Sidev wishes to develop a service offer (such as customised cable-mounted bays) that will make it possible to meet the expectations of the public address market for medium infrastructures.
"I am excited to start this partnership with a structure of this magnitude which offers reactivity and quality of service for our integrators. The enthusiasm of the teams is mutual and suggests a great collaboration", explains Samah Hadri, Business Manager, Bosch Security and Safety Systems France.