Broadliner Exertis has appointed Angelo Apa to the newly created position of global head of enterprise vendor management reporting to Neal Johnston, Exertis, global operations, managing director. He will be responsible for expanding new and existing enterprise vendors into Exertis territories on a worldwide basis and developing go-to-market strategies that enable resellers to take advantage of opportunities to win more business.
“I am delighted to bring someone of Angelo’s experience to our global operations team as we look to leverage our scale and capabilities across different categories. We have been investing in our enterprise business in terms of resource and vendor portfolio in different geographies and this appointment gives us the opportunity to ensure we maximise our relationships with our partners and provide additional propositions for our customers”, said Johnston.
Apa has been in the IT industry for over 25 years, most recently as technical sales and business development director at Lenovo Data Centre Group. Prior to that he spent over 20 years at IBM in a variety of channel development and senior sales roles in the UK and EMEA.
“I am looking forward to the challenge of growing the Exertis enterprise business with our vendors across an expanding geographical footprint. Partners are increasingly looking for distributors that can simplify their supply chain yet increase their customer breadth. Exertis is clearly well-positioned to do both and add real value to resellers in the enterprise space with their enhanced portfolio and range of services”, said Apa.